{"id":117,"date":"2025-06-16T14:02:00","date_gmt":"2025-06-16T06:02:00","guid":{"rendered":"https:\/\/hosting.wavpub.cn\/jiang\/?p=117"},"modified":"2025-06-17T12:57:07","modified_gmt":"2025-06-17T04:57:07","slug":"vol-12-%e8%81%8a%e4%b8%80%e8%81%8a%e5%96%9c%e9%a9%ac%e6%8b%89%e9%9b%85%e7%9a%84%e6%92%ad%e5%ae%a2%e4%b8%9a%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/hosting.wavpub.cn\/jiang\/2025\/06\/16\/vol-12-%e8%81%8a%e4%b8%80%e8%81%8a%e5%96%9c%e9%a9%ac%e6%8b%89%e9%9b%85%e7%9a%84%e6%92%ad%e5%ae%a2%e4%b8%9a%e5%8a%a1\/","title":{"rendered":"VOL.12 \u559c\u9a6c\u62c9\u96c5\u8f6c\u8eab\u5356\u7ed9\u817e\u8baf\u7684\u8f6c\u8eab\u4e4b\u75db\uff01\u548c\u524d\u559c\u9a6c\u62c9\u96c5\u64ad\u5ba2\u8d1f\u8d23\u4eba\u804a\u4e00\u804a"},"content":{"rendered":"\n

\u817e\u8baf\u97f3\u4e50\u5a31\u4e50\u96c6\u56e2\uff08TME\uff09\u8fd1\u65e5\u6b63\u5f0f\u5ba3\u5e03\uff0c\u4e0e\u559c\u9a6c\u62c9\u96c5\u63a7\u80a1\u53ca\u5176\u4ed6\u76f8\u5173\u65b9\u7b7e\u7f72\u5e76\u8d2d\u534f\u8bae\uff0c\u5c06\u4ee512.6\u4ebf\u7f8e\u5143\u73b0\u91d1\u53ca\u4e0d\u8d85\u8fc7\u603b\u80a1\u672c5.5686%\u7684A\u7c7b\u666e\u901a\u80a1\u4f5c\u4e3a\u5bf9\u4ef7\uff0c\u5168\u8d44\u6536\u8d2d\u56fd\u5185\u6700\u5927\u957f\u97f3\u9891\u5e73\u53f0\u559c\u9a6c\u62c9\u96c5\uff0c<\/strong>\u4ea4\u6613\u603b\u4ef7\u503c\u8fd1200\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u521b\u4e0b\u4e2d\u56fd\u97f3\u9891\u884c\u4e1a\u5e76\u8d2d\u89c4\u6a21\u65b0\u9ad8\u3002\u8be5\u4ea4\u6613\u5c06\u5728\u6ee1\u8db3\u5305\u62ec\u56fd\u5bb6\u5e02\u573a\u76d1\u7763\u7ba1\u7406\u603b\u5c40\u53cd\u5784\u65ad\u5ba1\u67e5\u6279\u51c6\u5728\u5185\u7684\u524d\u7f6e\u6761\u4ef6\u540e\u6b63\u5f0f\u4ea4\u5272\u3002<\/p>\n\n\n\n

\u817e\u8baf\u97f3\u4e50\u6b64\u6b21\u6536\u8d2d\u65b9\u6848\u91c7\u7528\u73b0\u91d1+\u80a1\u6743\u590d\u5408\u652f\u4ed8\u6a21\u5f0f\uff0c\u966412.6\u4ebf\u7f8e\u5143\u73b0\u91d1\u5916\uff0c\u8fd8\u5305\u62ec\u4e3a\u559c\u9a6c\u62c9\u96c5\u521b\u59cb\u80a1\u4e1c\u51c6\u5907\u7684\u3001\u603b\u6570\u4e0d\u8d85\u8fc7\u603b\u80a1\u65700.37%\u7684A\u7c7b\u666e\u901a\u80a1\u6fc0\u52b1\uff0c\u4ee5\u53ca\u5206\u9636\u6bb5\u6388\u4e88\u7684\u80a1\u6743\u3002\u6839\u636e\u4ea4\u6613\u6761\u6b3e\uff0c\u559c\u9a6c\u62c9\u96c5\u521b\u59cb\u4eba\u53ca\u6838\u5fc3\u7ba1\u7406\u56e2\u961f\u5c06\u5728\u4ea4\u5272\u540e\u7ee7\u7eed\u7559\u4efb\u3002\u559c\u9a6c\u62c9\u96c5\u4f5c\u4e3a\u72ec\u7acb\u8fd0\u8425\u4e3b\u4f53\u7684\u54c1\u724c\u5b9a\u4f4d\u4e0e\u6218\u7565\u65b9\u5411\u4fdd\u6301\u4e0d\u53d8\uff0c\u786e\u4fdd\u4e1a\u52a1\u8fde\u7eed\u6027\u548c\u7528\u6237\u670d\u52a1\u7a33\u5b9a\u3002<\/p>\n\n\n\n

\u7528\u6237\u4e0e\u5185\u5bb9\u53cc\u91cd\u4e92\u8865\u6784\u6210\u6b64\u6b21\u6536\u8d2d\u7684\u6838\u5fc3\u903b\u8f91\uff0c\u817e\u8baf\u97f3\u4e50\u62e5\u6709QQ\u97f3\u4e50\u3001\u9177\u72d7\u97f3\u4e50\u3001\u9177\u6211\u97f3\u4e50\u4e09\u5927\u5e73\u53f0\uff0c\u6708\u6d3b\u7528\u6237\u8fbe5.56\u4ebf\uff1b\u800c\u559c\u9a6c\u62c9\u96c5\u4f5c\u4e3a\u957f\u97f3\u9891\u5934\u90e8\u5e73\u53f0\uff0c\u5168\u573a\u666f\u6708\u6d3b\u7528\u6237\u8d853.03\u4ebf\uff0c\u5728\u6709\u58f0\u4e66\u3001\u77e5\u8bc6\u4ed8\u8d39\u53ca\u64ad\u5ba2\u9886\u57df\u5360\u636e60.5%\u7684\u7528\u6237\u6536\u542c\u65f6\u957f\u4efd\u989d\u3002<\/p>\n\n\n\n

\u4eca\u5929\u6211\u4eec\u60f3\u804a\u4e00\u804a\u8d44\u672c\u4ee5\u5916\u7684\u4e8b\u60c5\uff0c\u4f5c\u4e3a\u66fe\u7ecf\u7684\u559c\u9a6c\u62c9\u96c5\u5458\u5de5\uff0c\u600e\u4e48\u770b\u67d0\u4e00\u9636\u6bb5\u559c\u9a6c\u62c9\u96c5\u64ad\u5ba2\u7684\u4e1a\u52a1\u3002<\/p>\n\n\n\n

\u3010\u65f6\u95f4\u8f74\u3011<\/p>\n\n\n\n

00:00-05:23 \u6536\u8d2d\u4e8b\u4ef6\u4e0e\u9ec4\u91d1\u5e74\u4ee3
00:07 \u53cc\u4e3b\u64ad\u8eab\u4efd\u63ed\u79d8\uff1a\u64ad\u5ba2\u884c\u4e1a\u5a92\u4f53\u4e3b\u7f16\u8001\u8881 \u00d7 \u524d\u559c\u9a6c\u5458\u5de5\u59dc\u65ed
00:46 \u4e8b\u4ef6\u6838\u5fc3\uff1a6\u670810\u65e5\u559c\u9a6c\u62c9\u96c5\u88ab\u817e\u8baf\u97f3\u4e5028\u4ebf\u7f8e\u91d1\u5168\u8d44\u6536\u8d2d\uff08\u73b0\u91d1+\u80a1\u7968\uff09
01:37 \u884c\u4e1a\u5206\u6b67\uff1a\u5e84\u660e\u6d69\u7b49\u8ba4\u4e3a”\u6177\u6168\u4ea4\u6613” vs \u81ea\u5a92\u4f53”\u8d31\u5356”\u8bba
02:19 \u524d\u5458\u5de5\u7fa4\u50cf\uff1a\u79bb\u804c\u7fa4\u70ed\u8bae”\u90a3\u4e9b\u7f8e\u597d\u7684\u4ed7\u6211\u4eec\u6253\u8fc7”
03:25 2015-2017\u5d1b\u8d77\u5bc6\u7801\uff1a
UGC\u5185\u5bb9\u91ce\u86ee\u751f\u957f\uff08\u590d\u65e6\u5b66\u751f\u505a\u91d1\u878d\u7535\u53f0\uff09
\u90ed\u5fb7\u7eb2\u72ec\u5bb6\u7248\u6743\u5960\u5b9a\u5317\u65b9\u5e02\u573a
\u9891\u9053\u5236\u8fd0\u8425\u6276\u6301\u300a\u6bb5\u5b50\u6765\u4e86\u300b\u300a\u975e\u5e386\u52a07\u300b
05:24-10:11 \u751f\u6001\u7406\u60f3\u906d\u9047\u5546\u4e1a\u73b0\u5b9e
05:55 2016\u5e74\u6218\u7565\u8f6c\u6298\uff1a
\u6536\u8d2d\u97f3\u54cd\u54c1\u724c\u5f15\u5165\u674e\u6d77\u6ce2\u56e2\u961f
\u77e5\u8bc6\u4ed8\u8d39\u56e2\u961f\u9ad8\u85aa\u6316\u89d2\u7535\u89c6\u53f0\u5236\u4f5c\u4eba
06:49 \u7528\u6237\u8ba4\u77e5\u9519\u4f4d\uff1a\u542c\u4f17\u4ee5\u4e3a\u97f3\u9891\u8282\u76ee\u662f”\u76f4\u64ad\u95f4\u56de\u653e”
07:46 \u64ad\u5ba2\u542f\u8499\u65f6\u523b\uff1a\u7f51\u6613\u4e91\u8bef\u63a8\u300a\u91ce\u53f2\u4e0b\u9152\u300b\u6253\u5f00\u65b0\u4e16\u754c
08:59 \u77e5\u8bc6\u4ed8\u8d39\u9677\u9631\uff1a\u859b\u5146\u4e30\u8bfe\u7a0b\u53566000\u4e07
123\u72c2\u6b22\u8282\u900f\u652f\u7528\u6237\u4fe1\u4efb\uff1f
10:12-16:01 \u6280\u672f\u56f0\u5c40\u4e0e\u8ba4\u77e5\u6218\u4e89
10:48 \u5173\u952e\u6218\u5f79\u590d\u76d8\uff1a
\u873b\u8713FM\u7b7e\u7ea6\u4f20\u7edf\u7535\u53f0 \u2192 \u559c\u9a6c\u9760\u8349\u6839\u5185\u5bb9\u53cd\u8d85
2017\u5e74DAU\u5dee\u8ddd\u62c9\u5f00\u56e0UGC\u5185\u5bb9\u4f9b\u7ed9
12:27 \u4ea7\u54c1\u67b6\u6784\u7f3a\u9677\uff1a
\u9891\u9053\u5236\u5bfc\u81f4\u90e8\u95e8\u5272\u88c2\uff082024\u5e74\u5934\u6761\u5df2\u5e9f\u9664\u5782\u7c7b\u8fd0\u8425\uff09
\u97f3\u9891\u7528\u6237\u96be\u6253\u6807\u7b7e\u2192\u5e7f\u544a\u4e3b\u5acc\u5f03”\u6a21\u7cca\u753b\u50cf”
14:09 \u8fd0\u8425\u6307\u6807\u77db\u76fe\uff1a\u5f3a\u63a8”\u4eae\u5c4f\u65f6\u957f”\u906d\u4e3b\u64ad\u62b5\u5236
15:29 \u6838\u5fc3\u8d44\u4ea7\u5371\u673a\uff1a\u76f8\u58f0\u53d7\u4f17\u8001\u5316\uff0c\u5e74\u8f7b\u7528\u6237\u88ab\u77ed\u89c6\u9891\u63a0\u593a
16:02-23:29 \u6218\u7565\u6447\u6446\u751f\u6b7b\u5c40
16:27 2018\u5e74\u77e5\u8bc6\u4ed8\u8d39\u5d29\u76d8\u524d\u591c\uff1a
\u4e24\u79cd\u53d8\u73b0\u903b\u8f91\u51b2\u7a81\uff1a\u4f1a\u5458\u8ba2\u9605 vs \u5355\u8bfe\u4e70\u65ad
\u4e92\u5bfc\u6d41\u91cf\u4f46\u96be\u7834\u5708
17:55 \u5e84\u660e\u6d69\u70b9\u51fa\u672c\u8d28\uff1a\u91cd\u8d44\u4ea7\u6a21\u5f0f\u9677\u5165”\u51fa\u7248\u903b\u8f91”
19:25 \u5546\u4e1a\u5316\u6096\u8bba\uff1a\u4ed8\u8d39\u8bfe\u7a0b\u690d\u5165\u5e7f\u544a\u906d\u7528\u6237\u62b5\u5236
21:11 \u793e\u533a\u5316\u673a\u9047\u9519\u5931\uff1a
2019\u5e74B\u7ad9\u5deb\u5e08\u8d22\u7ecf\u7528\u514d\u8d39\u89c6\u9891\u51b2\u51fb\u77e5\u8bc6\u4ed8\u8d39
\u8354\u679d\u5f00\u653e\u7d20\u4eba\u4ed8\u8d39\u529f\u80fd\u9a8c\u8bc1\u8349\u6839\u751f\u6001\u4ef7\u503c
23:30-34:42 \u64ad\u5ba2\u6218\u5f79\u5168\u590d\u76d8
23:41 2019\u5e74\u751f\u6b7b\u6289\u62e9\uff1a
\u873b\u8713FM\u56e0\u7248\u6743\u653f\u7b56\u6e83\u8d25
\u8354\u679d\u9760”\u64ad\u5ba2\u6545\u4e8b”\u51b2\u51fb\u7eb3\u65af\u8fbe\u514b
27:35 \u9996\u6b21\u64ad\u5ba2\u63d0\u6848\u88ab\u62d2\uff1a\u9ad8\u7ba1\u8d28\u7591”\u7d20\u4eba\u5546\u4e1a\u4ef7\u503c”
29:30 \u7ebf\u4e0b\u7834\u5c40\uff1a\u5317\u4eac\u64ad\u5ba2\u8282\u9a8c\u8bc1\u8fde\u63a5\u529b\uff08\u8c10\u804a\u5f55\u5236+\u4e3b\u64ad\u6446\u644a\uff09
31:21 RSS\u6258\u7ba1\u6280\u672f\u79d1\u666e\uff1a\u559c\u9a6c\u66fe\u662f\u56fd\u5185\u9996\u5bb6\u6258\u7ba1\u670d\u52a1\u5546
33:48 \u6d77\u5916\u5bf9\u6807\u5931\u6548\uff1aSpotify\u6536\u8d2dAnchor\u65f6\uff0c\u559c\u9a6c\u5ffd\u89c6\u4fe1\u53f7
34:43-45:08 \u4eb2\u5386\u6218\u7565\u6267\u884c\u73b0\u573a
35:26 2021\u5e74\u865a\u62df\u9891\u9053\u5b9e\u9a8c\uff1a
\u5f3a\u884c\u9694\u79bb\u64ad\u5ba2\u5185\u5bb9\u5bfc\u81f4\u751f\u6001\u5272\u88c2
\u8a79\u4fca\/\u6768\u6bc5\u7b49\u540d\u4eba\u5165\u9a7b\u4f46\u6570\u636e\u5e73\u5e73
37:55 \u7ec4\u7ec7\u67b6\u6784\u56f0\u5c40\uff1a
\u64ad\u5ba2\u90e8\u95e8”\u4e09\u4e0d\u6cbe”\uff08\u4e0d\u5f52\u5185\u5bb9\/\u5546\u4e1a\/\u4ea7\u54c1VP\u7ba1\uff09
\u9500\u552e\u5c01\u57ce\u671f\u9760\u81ea\u638f\u8170\u5305\u5b8c\u6210\u8f6c\u6b63KPI
40:57 \u5236\u4f5c\u4eba\u4f53\u7cfb\u5d29\u574f\uff1a
\u6d2a\u6643\u7b49\u540d\u4eba\u56e0”\u4e27\u5931\u521b\u4f5c\u4e3b\u5bfc\u6743”\u505c\u66f4
\u300a\u6545\u4e8bFM\u300b\u56e0\u6210\u672c\u8fc7\u9ad8\u906d\u780d
45:09-59:54 \u672a\u7adf\u4e4b\u6218\u4e0e\u884c\u4e1a\u542f\u793a
47:06 2023\u5e74\u6700\u7ec8\u6e83\u8d25\uff1a
\u4ea7\u54c1\u56e2\u961f\u5f3a\u63a8”\u77ed\u89c6\u9891\u903b\u8f91”\uff1a\u8981\u6c42\u64ad\u5ba2\u7f29\u81f33-5\u5206\u949f
\u521b\u4f5c\u8005\u6297\u8bae\uff1a”\u7b97\u6cd5\u5728\u8c0b\u6740\u8868\u8fbe\u672c\u8d28”
52:11 \u6210\u672c\u771f\u76f8\u63ed\u9732\uff1a
\u53d9\u4e8b\u64ad\u5ba2\u5355\u96c6\u6210\u672c\u7834\u5343\uff08\u5f55\u97f3\u68da+\u526a\u8f91+\u97f3\u6548\uff09
\u5e7f\u64ad\u5267\u300a\u4e09\u4f53\u300b\u60ca\u8273\u4f46\u96be\u590d\u5236
55:03 \u8001\u4fde\u843d\u6cea\u6218\u7565\u4f1a\uff1a\u575a\u6301\u4e94\u5e74\u7ec8\u653e\u624b
58:48 \u5728\u559c\u9a6c\u5b66\u4f1a”\u7ecf\u8425\u601d\u7ef4”\u6bd4GMV\u66f4\u91cd\u8981
59:55-END \u524d\u5458\u5de5\u81f4\u8001\u4f59\u7684\u516c\u5f00\u4fe1
01:01:15 \u6536\u8d2d\u540e\u5efa\u8bae\uff1aTME\u9700\u4fdd\u7559\u559c\u9a6c\u5185\u5bb9\u57fa\u56e0
01:02:56 \u884c\u4e1a\u8b66\u793a\u5f55\uff1a
\u9519\u5931\u4e09\u6b21\u8f6c\u578b\u673a\u4f1a\uff08UGC\u751f\u6001\/\u793e\u533a\u5316\/\u8f7b\u8d44\u4ea7\uff09
“\u6390\u5c16\u903b\u8f91”\u5728\u97f3\u9891\u8d5b\u9053\u6ce8\u5b9a\u5931\u6548
01:05:37 \u6700\u540e\u544a\u767d\uff1a\u90a3\u4e9b\u5728\u4e0a\u6d77\u5c01\u57ce\u65f6\u54ac\u7259\u505a\u8282\u76ee\u7684\u65e5\u5b50
01:06:27 \u7247\u5c3e\u5f69\u86cb\uff1a\u660e\u5e74\u9080\u8001\u4f59\u5bf9\u8c08\u7684\u7ea6\u5b9a<\/p>\n\n\n\n

\u3010\u5609\u5bbe\u7b80\u4ecb\u3011<\/p>\n\n\n\n

\u8001\u8881\uff0c\u64ad\u5ba2\u516c\u793e\u53d1\u8d77\u4eba\uff0c\u64ad\u5ba2\u884c\u4e1a\u5a92\u4f53\u300a\u64ad\u5ba2\u5fd7\u300b\u4e3b\u7f16\uff0cCPA\u4e2d\u6587\u64ad\u5ba2\u793e\u533a\u8054\u5408\u53d1\u8d77\u4eba\uff0c\u72c2\u559c\u64ad\u5ba2\u82820\u53f7\u4e3b\u64ad\u5fd7\u613f\u8005&\u6280\u672f\u4fdd\u969c\uff0c\u5317\u4eac\u64ad\u5ba2\u8282\u521b\u59cb\u4eba\u3002\u4ece2018\u5e74\u8d77\u521b\u4e1a\u505a\u64ad\u5ba2\u793e\u533a\uff0c2022\u5e743\u6708-2023\u5e743\u6708\u62c5\u4efb\u559c\u9a6c\u62c9\u96c5\u64ad\u5ba2\u4e1a\u52a1\u8d1f\u8d23\u4eba\uff0c\u5021\u5bfc\u5c06\u64ad\u5ba2\u4f5c\u4e3a\u201c\u4eba\u201d\u7684\u6982\u5ff5\u8fd8\u7ed9\u521b\u4f5c\u8005\u3002<\/p>\n\n\n\n

\u3010\u542c\u53cb\u7fa4\u53ca\u76f8\u5173\u8054\u7cfb\u65b9\u5f0f\u3011<\/p>\n\n\n\n

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